Some call it witchcraft I call it a calculator. These have been working overtime recently at Strategy Analytics as they concluded:
… you might be surprised to hear it; but Sony’s PlayStation 3 has passed Microsoft’s Xbox 360 in one key respect: the global active installed base of consoles … the global active installed base of PS3s reached 43.4M at the end of 2010. This exceeded the equivalent number of Xbox 360s by 43.9M. [Strategy Analytics] … estimate that the overtaking manoeuvre happened during December 2010 as the holiday season reached its peak.
At this point its worth triggering the Auto-Caveat-Creator™. If you look at the VG Chartz figures X360 is in the lead, based on ship figures and the greatest stumble in console history (The Red Ring Of Death) has dealt a heavy blow to the active installed base:
[Strategy Analytics] ownership models apply assumptions about device retirement life cycles to console sales data on a regional and global basis.
Strategy Analytics had been effectively tracking the Wii and predicted a peak mid 2011, that would be passed by PS3 in 2013 and Xbox 360 in 2014. Their method is robust. So what does this mean? All in there are about 175 million active consoles globally. The DS and handheld iOS platforms are currently tracking around 150 Million each.
Including handhelds: publishers, developers and interlopers are fighting for a slice of a 55o million global device pie, about 40% of the population of China. In this context, as a global phenomena, console penetration is slight. Global PC penetration currently estimated at 1.2 billion worldwide is dwarfed by the population of China, only global TV penetration outstrips it
Bring on the 8th Generation.